Print
We love designing for print and we are constantly approaching each specific project with that in mind. Starting with initial sketches to completed design, projects are refined with a focus on both the brand and the message being communicated. With a passion for typography and grid systems, your projects will be executed with precision and innovation.
Web/Interactive
Our approach to web and interactive design is a bit different from other firms. At LaCroix Design, we see design and development as two different skill sets. We begin each project with a strategy phase where we map out how users will be interacting with the site or interface. It is not until after that phase has been comprehensively thought out do we begin design work. At this point, a designer approaches the site the same way that they would approach a printed piece: with emphasis on flow, readability, and the visual engagement of each visitor with the message being communicated. From this point, the site is developed with sole focus on programming languages and technology. The developer works alongside the designer to present a completed project with great form as well as function.
Logo/Identity
We see each client as a unique entity who deserves a visual mark that is individualistic and engaging. Our goal is to design a system around your brand that communicates your message holistically. Through comprehensive development, we will create a successful trademark that will be thoroughly recognizable and possess longevity. Your logo is built around the unique advertising needs of your brand by implementing a comprehensive communication system. Deliverables can include but are not limited to: a logo design, a stationary system, print collateral, website design, email campaigns, packaging and a graphic standards manual.
Apparel
With a background in designing and producing branded apparel and merchandise for the music industry, we see our clients' apparel and merchandise as an extension of the brand. We blend strategic design concepts with a knowledge of fashion trends to create products that are engaging to the consumer or end user.